Motion Case Study

- Business Process Analysis
- E-Commerce Solution Design and Implementation
- Custom Microsoft Business Solution
- Great Plains

Motion Computing is a market leader in Tablet PCs which enable people to use computers in amazing new ways and places. The company markets custom built Tablet PCs directly through its Web site and through an experienced international reseller network. The Motion management team decided to use a business model they had previously implemented at Dell:Customers can configure and order customized Tablet PCs and accessories to have them delivered right to their own door. The choice of a strategic IT partner was a crucial component in the success of the company, if Motion had to operate this way with no inventory, and with quick turn-around for online orders.

On-Site conducted a thorough Business Process Analysis and interviewed across all departments to gather business requirements and determine various objectives. We focused on the critical components of the business model such as establishing pricing models, determining product bundling needs, how the order management system would work, and how to seamlessly integrate the technology solution with business partners so information could be automatically transmitted and received. A core requirement was an e-commerce site that would be seamlessly integrated with manufacturing, logistics, peripherals, customer service and warranty repair partners while maintaining all customer-related information. The result needed to be extremely sound and infinitely expandable.

Following the Business Process Analysis, On-Site designed Motion Computing's e-commerce user interface, which enables users to configure a customized Tablet PC, select accessories, purchase service coverage and more, and arrange for delivery. On the back end, On-Site created an order management system that captures customer information and electronically distributes it to the various partners as appropriate. When a customer places an order for a Tablet PC, the manufacturer is automatically notified with the details of how the Tablet PC should be configured and where the product should be shipped. Simultaneously, warranty information and accessories purchased by the customer are automatically ordered from the appropriate partners for delivery. Information on the Motion Tablet PC, such as its serial number and FedEx tracking number are automatically communicated back to Motion and added to the customer's profile. All of these occur with little to no human interaction.

Finally, On-Site customized Microsoft Great Plains software to fulfill the accounting needs of the company, and integrated it into their system, ensuring that the build-to-order operations are efficient and profitable.

Motion's success:

From the launch, Motion Computing immediately exceeded forecast website sales by more than 100%.

At the end of the first quarter in 2003, with less than five months of sales, Motion Computing exceeded their goal for units sold over the web by almost 300%.

By leveraging the On-Site implemented technology, the company operates in an extremely efficient manner with a relatively small number of employees. The sales department operates at a staffing level which is at least 50% lower than a conventional company, providing tremendous savings and enabling Motion Computing to dramatically scale operations at minimal cost for years to come.

Client testimony:

"We chose On-Site because its project team truly understood the complexity of our business model and demonstrated they could design a solution that met our strategic goals." Rob Repass, Vice President & Chief Financial Officer

"It was imperative that we seamlessly integrated our work with all our business partners. On-Site enabled us to do that. They worked closely with Motion and our partners to determine the technical requirements, and then customized our EDI links to our partners' internal systems or websites as appropriate. As a result, over 95% of our communication with partners is handled electronically" Jerome Kearns, Vice President of Operations

"When we were evaluating technology providers, it was critical that we chose a company who could design and implement a solution that not only matched our needs, but could scale rapidly as our business grew in size and scope. On-Site Computer Solutions addressed our objectives and delivered a solution that has easily scaled to meet the needs of our growing business." Scott Eckert, CEO